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How to adjust your approach for different buyer personalities

USA Real Estate News-Inman - Tue, 2026-06-30 03:30
Whether you're working with a nervous first-time homebuyer or an experienced repeat client, Luke Babich writes, your approach can make all the difference in their level of comfort during a transaction.

7 ways to take a landing page from lead killer to conversion machine

USA Real Estate News-Inman - Tue, 2026-06-30 03:00
The landing page creates action. The follow-up creates conversion. Josh Ries offers seven ways to improve both.
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